The basic rules are still the same. Where no need, the greatest product has no chance. Products without clear competitive advantages become price-effective and margins fall. Faster than in the past. The ways in which the consumer informs, decides and buys are becoming ever more diverse.
The ways and means of finding products for consumers are new and changing day by day. Those who face the new challenges will quickly realize that these challenges can no longer be mastered by their own company or their own employees. External expertise is required to implement the necessary changes.